Cloud heavyweights AWS, Microsoft Azure, and Google Cloud Platform (GCP) are positioning themselves to use AI as a key driver of cloud infrastructure growth.
According to IoT Analytics, Microsoft is emerging as a cloud AI leader, particularly in genAI, passing both AWS and Google.
Microsoft leads in generative AI
Microsoft accounted for 45% of new cloud AI case studies, including 62% of genAI-focused projects. The success is largely due to its collaboration with and acquisition of OpenAI, which has improved its market position.
AWS, by contrast, excels in traditional AI. It captured 15% of new cloud AI case studies, with 85% focused on non-genAI, showcasing its strength in legacy AI.
Google Cloud, though trailing in volume, integrates AI more deeply into its operations. AI drives 36% of Google’s new cloud case studies.
Cloud AI engagement breakdown
IoT Analytics highlighted disparities in cloud AI engagement relative to overall market share:
- Microsoft: AI engagement stood at 45%, exceeding its 29% cloud market share.
- Google: AI engagement reached 17%, almost doubling its 9% market share.
- AWS: At 34%, AI engagement lagged behind its 37% cloud market share.
In genAI specifically, Microsoft’s engagement rate was double its overall market share, while AWS trailed by 21 percentage points, underscoring Microsoft’s growing dominance in this area.
AI drives investment in cloud infrastructure
The rising demand for AI is prompting hyperscalers to ramp up infrastructure spending. Amazon plans $75 billion in capital expenditures for 2025 to enhance AWS and its AI capabilities. Similarly, Microsoft and Google are expanding their AI-focused data centres to support growing workloads.
Global cloud infrastructure spending reached $84 billion in Q3 2024, a 23% year-over-year increase fueled by AI investments, according to Synergy Research Group. ABI Research predicts that by 2030, 43% of data centers will be large-scale facilities, up from the current 28%, to accommodate AI and other data-intensive applications.
Microsoft’s edge in cloud AI
Microsoft’s dominance in cloud AI and genAI engagement cements its position as a leader in the race for AI-powered cloud innovation. As competition among hyperscalers intensifies, Microsoft’s partnerships and strategy make it a key player in shaping the future of cloud computing.
(Photo by Unsplash)
See also: Google Cloud partners with Air France-KLM to transform its data and generative AI strategy
Want to learn more about cybersecurity and the cloud from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and London. Explore other upcoming enterprise technology events and webinars powered by TechForge here.
-
BEST Webhosting
Explore a comprehensive array of web hosting services designed to cater to various needs. Whether you’re an individual looking for reliable personal hosting or a business requiring high-performance solutions, BEST Webhosting offers tailored options to ensure optimal website performance, robust security, and 24/7 support.
-
Unveiling the Pillars of Web Hosting
Web hosting is the backbone of a digital presence, providing the infrastructure necessary to publish and maintain websites online. This article delves deep into the essentials of web hosting, guiding individuals and businesses to make informed decisions. Learn about hosting types, server performance, and scalability options to choose the perfect fit for your online goals.
-
Digital Experience and Coding a New Website
Building a website today involves more than creating an online presence; it’s about delivering an exceptional digital experience. This piece explores modern website design principles, user experience strategies, and advanced coding techniques. It highlights how a well-crafted website can effectively convey your brand message, captivate audiences, and drive business success.
-
How to Buy a .com.au Domain: A Buyer’s Guide to .com.au Domains
This guide is a must-read for startups and established businesses aiming to enhance their Australian online presence. Learn the steps to secure a .com.au domain that aligns perfectly with your brand identity. The article provides insights into domain registration requirements, tips for choosing a memorable domain name, and the benefits of a local domain for SEO.
- Incredible Ideas deserve Incredible DomainsWith Rapid Registration, your domain is registered almost instantly, meaning you don’t have to wait to get your business or name online!
-
Edge of Technology, Digital Transformation, and Cloud Computing
Staying competitive in today’s fast-paced digital landscape requires leveraging cutting-edge technologies. This article explores the vital roles of Digital Transformation (DT) and Cloud Computing in modern business strategies. Understand how these technologies drive efficiency, foster innovation, and enable organisations to scale operations seamlessly.
-
The Best WordPress Plugins for Email Marketing to Grow and Engage Your Subscriber List
Email marketing remains a powerful tool for audience engagement and lead conversion. Discover top WordPress plugins like Mailchimp, Constant Contact, OptinMonster, and Thrive Leads. This article provides detailed guidance on creating effective opt-in forms, segmenting email lists, automating campaigns, and tracking metrics for successful email marketing strategies.
-
The Best WordPress Caching Plugins to Optimize Site Speed and Performance
Website speed and performance are crucial for user experience and SEO rankings. This detailed review covers the most effective WordPress caching plugins, including W3 Total Cache, WP Super Cache, WP Rocket, WP Fastest Cache, and LiteSpeed Cache. Learn how these plugins enhance site performance by minimising load times and optimising server resources.
