UK cloud consultancy Rebura acquired by global tech distributor Westcon-Comstor Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

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Cloud consultancy Rebura, which specialises in supporting AWS cloud migrations and modernisations across the UK, Nordics and central Europe, has been acquired by global technology distributor Westcon-Comstor.

Founded in 2017, London-based Rebura supports companies of all sizes as they build and optimise their apps and workloads on AWS, increasing productivity, scalability, cost efficiency and security.

A qualified and fully accredited AWS advanced service partner and solution provider, Rebura holds seven competencies with AWS including migration, Microsoft Workloads and DevOps.

Westcon-Comstor, which connects major IT vendors including Cisco, Palo Alto Networks and CrowdStrike with a global channel of technology resellers, systems integrators and service providers, operates in more than 70 countries and employs more than 3,500 people worldwide. Revenue in FY23 (the year ending 28 February 2023) was a record US $3.42 billion, up 18.3% year on year.

Westcon-Comstor, part of the Datatec group, said the acquisition of Rebura would strengthen its cloud capabilities, enabling its channel partners to provide a range of AWS solutions to their customers including cloud consultancy, migration services, FinOps, AWS Marketplace excellence and security-aligned professional services.

Following the acquisition, Westcon-Comstor will offer Rebura consulting services incrementally. Rebura will be maintained as a separate standalone organisation and form the foundation of Westcon-Comstor’s AWS line of business.

Following a period of sustained organic growth, including double-digit revenue increases for the past two financial years, the deal represents a new pillar in Westcon-Comstor’s growth strategy to focus on targeted, strategic acquisitions.

David Grant, CEO at Westcon-Comstor, said: “Migrating workloads to the cloud and maintaining security resilience are two of the biggest challenges faced by end-user businesses.

“This represents a significant opportunity for the channel, but many of our partners do not have the AWS migration and security skills needed to support their customers on this journey. Thanks to this exciting acquisition, our partners will now be able to access these capabilities through Rebura as part of a seamless and unique proposition.”

Aaron Rees, founder and CEO at Rebura, said: “Over the past seven years we have built Rebura into one of the fastest-growing AWS consulting and service partners, and today marks an exciting new chapter in our history.

“Westcon-Comstor’s global reach and incredibly strong channel connections will give us a much bigger platform from which to grow as we bring our deep expertise across AWS products and services to a wider audience.”

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Tags: AWS, microsoft, Rebura, Westcon-Comstor

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